This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company's performance. Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program.

Key Features

The learning objectives of this program are:

• To understand how digital technology or media can impact firm's tactical marketing activities and drive firm's performance
• To understand applications of popular digital marketing tools & techniques
• To understand use of digital media analytics for effective digital marketing

• E&ICT Academy, IIT Kanpur will issue your program certificate directly within 90 days of program completion.
• Masterclasses delivered by distinguished IIT Kanpur faculty
• Exposure to latest trends like generative AI, prompt engineering, ChatGPT and more